Description
We're seeking a Product Marketing Manager, Customer Lifecycle to drive expansion revenue through strategic positioning, messaging and promotions to existing Bright Data customers.
In this role, you will analyze the customer base to identify expansion opportunities, develop messaging frameworks for upsell/cross-sell scenarios, and craft value propositions for new product introductions to existing customers.
You'll create lifecycle growth strategies that drive account expansion, own and develop communication channels with existing customer, and support sales teams with the messaging and materials needed to successfully grow existing accounts.
Your role focuses on translating customer insights and product capabilities into compelling value stories and developing the strategic messaging foundation that powers customer expansion initiatives across marketing and sales.
Responsibilities
- Analyze customer data and usage patterns to identify expansion opportunities and develop targeted customer segmentation frameworks for lifecycle marketing
- Create positioning and messaging strategies for upsell/cross-sell scenarios, including competitive displacement and product bundling narratives
- Design go-to-market strategies and enablement materials for introducing new products and capabilities to existing customer segments
- Build and optimize marketing playbooks for usage-based expansion, renewal positioning, and self-serve to enterprise account conversion
- Enable sales teams with compelling value propositions, competitive battle cards, and customer-specific messaging for expansion conversations
- Collaborate with product and customer success teams to translate product capabilities into customer-relevant value stories and adoption drivers
- Track expansion campaign performance, customer segment behavior, and messaging effectiveness to continuously optimize positioning and go-to-market approaches
Requirements
- 5+ years in Product Marketing at a $100M+ tech company where developers are the main customer.
- Proven track record designing and executing successful marketing strategies for upsell/cross-sell and expansion initiatives.
- Strong analytical skills to track performance metrics, gather customer insights, and refine campaigns based on data.
- Experience working collaboratively across sales, product, and marketing teams.
