Bright Insights

Bright Insights
for eCommerce

Actionable market intelligence for global brands, retailers, analysts, and investors.

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Sales and market share
insights by category,
product, & brand

Monitor SKUs, sales volume, pricing, campaigns & share of voice in real-time

Analyze entire product categories to optimize your pricing and assortment

Operational dashboard to manage your SKUs across multiple platforms

Answer mission-critical questions at the brand, category & unit, powered by AI, specially-designed for retail.

The tools you need to protect and grow your revenues

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Sales and Market Share
Analyze your business performance See into sales volume at category, brand, and product levels, as well as market share visibility into competition, trends, and market performance
Category Insights

Improve offerings with an optimized catalog
Evaluate category-level performance with 360° digital shelf analytics of category sales, pricing, and assortment to fine tune your catalog

SKU Tracker
Keep a tight watch on your products wherever sold Monitor all your SKUs across multiple platforms, identify critical gaps in your retail KPIs, and take action to optimize sales
Price MATCHING

Build an effective pricing strategy

Compare product prices across multiple websites & track changes for similar products across brands on a daily basis

Insights for every part of an eCommerce business

Executive

Compare your sales and market share with your competitors

  • Identify your category share and growth opportunities
  • See sales volumes for your competitors and benchmark your sales performance accordingly
  • Determine strategic pricing white space and discover what brands are gaining or losing market share
  • Inform product strategy by comparing retailer strength across product categories
  • Meeting-ready monthly reports to inform you on everything that you need to know

SALES

Tighten your assortment & increase your product margin

  • Measure your pricing against product category benchmarks to determine when to update pricing and whether to discontinue an item
  • Leverage retail price tracking and average retails margins to understand when to increase pricing and more aggressively manage wholesale markup
  • Analyze price sensitivity by product and retailer with pricing metrics like average retail sale price & units, and then compare against your category benchmark
  • Discover top-selling products that might be missing from your inventory
  • Track your competitors’ inventory and receive number of product units sold

eCommerce Operations

Automate daily eCommerce tasks to save time & resources

  • Get search ranking event alerts due to delisted or de-ranked products to take immediate action
  • Track category trends across retailers to manage your inventory, optimize budget, and allocation
  • Receive notifications when your product or a competitor’s product is out-of-stock/back-in-stock on a platform
  • Spot competing SKUs and get informed in real time on price positions and competitor promotions

Marketing

Optimize marketing promotions and campaigns

  • Increase Marketing ROI and improve strategy across retailers and categories through market share trends and seasonal category size comparisons
  • Manage tighter budgets using item level sales and sponsored time frames to identify low-performing sponsored items
  • Find the products with the highest share of voice and identity key reasons
  • See into your competitors’ ranked items (organic vs sponsored) to identify item opportunities and risks
  • Decide whether to continue spending on a campaign by comparing your efforts with competitor strategies

Product DevelopMENT

Perfect your assortment

  • Track the sales volume of newly released products to reduce your cycle time for line management
  • Locate trending and highly-ranked competitive products with page position, rankings, and sales data
  • Understand the competitiveness of a retailer category with sales volume, as well as counts of brands, live, & in-stock products
  • Find the most trending product attributes and features and get informed about new product releases
  • Compare your assortment against what's selling right now to identify key product catalog gaps & segmentize by product families, price tiers, and product features (like color, size, etc.)

Why eCommerce businesses prefer Bright Data Insights

Powerful data analytics of multiple competitor platforms at once

Take action & drive more sales with insights from specially-designed retail AI

Save time and resources by eliminating manual daily tasks

Identify exactly what you need to know in the mountains of available eCommerce data

Das beste Kundenerlebnis in der Branche

  • You ask, we develop New feature releases every day
  • 24/7 global support To answer any questions right when you need it
  • Full transparency Real-time network performance dashboard
  • Dedicated Account Managers To optimize your performance
  • Tailored solutions To meet your data collection goals
Mehr Kundengeschichten

Was Bright Data zum
unangefochtenen Branchenführer macht

Reliable
Höchst zuverlässig

Höchste Datenqualität, beste Netzbetriebszeit, schnellste Ausgabe

Flexible
Höchst flexibel

Unbegrenzte Skalierungs- und Anpassungsmöglichkeiten

Compliant
Vollständige Konformität

Transparente und unternehmensfreundliche Infrastruktur

Efficient
Höchste Effizienz

Minimaler Bedarf an internen Ressourcen

FAQ

Bright Insights is a suite of analytics-based products that collects fresh web data from multiple eCommerce platforms and derives insights for various aspects of your activity. Whether you are a brand selling via an eCommerce platform or a retailer with a platform, Bright Insights can provide management-level, call-to-action insights on:

  • Sales and market share performance vs. competitors
  • Digital shelf analysis for assortment optimization and benchmarking with competition, including allocated product categories & search results ranking
  • Price comparison between different eCommerce platforms, using effective product matching mechanisms
  • Optimize your operation by tracking all your SKU and automatically identifying inventory issues (out of stock), low effectiveness of promotions and campaigns, drop in sales or margins, and more

Bright Data monitors millions of products in various eCommerce platforms and collects all the available public data on each product, including ranking, search results, promotions, reviews, ratings, etc., and uses a strong machine learning algorithm to calculate the actual sales volume (units and price) for each product in its categories. After validation, the sales information is aggregated across entire product categories to calculate the market share per brand, seller, or product.

Bright Insights allows you to determine what pricing strategy would work best per category, product, and item. Compare yourself with competitor strategies and visualize what categories, price points, and areas competitors are selling in, so that you can locate opportunities for new products, sales, and the best pricing for a given product. Bright Insights also include inventory matching to make sure that you are competing adequately with your competitor offerings.

Bright Insights enable you to automate daily eCommerce tasks that would require time and personnel that is costly. From locating out-of-stock items to following product visualization and placement, to monitoring of sales and promotions, automation is key to staying competitive without biting into revenues.

Bright Data is the world’s premier web data provider, collecting real-time data from any eCommerce platform in seconds. Using machine learning and AI technology, Bright Data runs the eCommerce data that is most relevant to you through its algorithms, which locate and categorize patterns and then visualizes & validates sales data to forecast models.

Currently we support leading North America eCommerce retailers such as Amazon, Walmart, Target, Wayfair, Home Depot, Costco, Best Buy, Sam’s Club, and many more. If you require other eCommerce retailers in other locations, please contact us.