Description
We’re looking for a strategic, data-driven AI GTM Lead to lead Bright Data’s positioning in the AI & Data ecosystem.
This is a high-impact, cross-functional role focused on leading Bright Data’s expansion into the AI space. You’ll shape how our data solutions are positioned as critical infrastructure for AI companies, define our value to AI builders, and help establish Bright Data as the go-to data partner for teams building and scaling AI.
In this role, you'll be responsible for:
- Owning the positioning and messaging for Bright Data’s AI-focused data solutions
- Developing GTM strategies to reach and engage AI companies — from startups to enterprise
- Partnering with Sales and Customer Success to drive adoption and revenue
- Defining how we differentiate from AI-specific data vendors, infrastructure providers, and in-house alternatives
Responsibilities
Position Bright Data as the Go-To Data Provider for AI Companies:
- Own messaging & positioning for AI model training, AI agents, and real-time inference.
- Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
- Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.
Build & Execute GTM:
- Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
- Refine messaging, train sales teams, and ensure AI prospects understand our product value.
- Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
- Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.
Understand Customers & Competitive Landscape:
- Conduct market research and customer interviews to refine AI buyer personas.
- Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
- Track AI competitors to refine our positioning and create differentiation.
- Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.
Collaborate Across Teams:
- Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.
Requirements
- 4+ years in product marketing of AI, data, SaaS, or developer-focused products.
- Strong understanding of AI/ML, data infrastructure, and AI data acquisition.
- Excellent storytelling and content creation and proven experience in GTM execution, competitive positioning, and sales enablement.
- Ability to translate technical AI and data concepts into clear, compelling narratives for different audiences (AI developers, data scientists, C-level buyers).
- Comfortable in fast-paced, high-growth environments and in navigating complex, multi-product positioning.
The following are a significant advantage:
- Experience in marketing data platforms, AI/ML products, or enterprise infrastructure.
- Background in developer marketing or technical marketing.
- Familiarity with proxy networks, web scraping, or AI training data needs.
