Post for Rent was founded in 2015. We are in the social influencer marketing industry, based in Hungary with most of our customers in Europe, (but also in the US, Australia, and South Africa). We are an online marketplace (like Airbnb) where we connect brands with the right influencers to promote their products on social media. We act as the ‘middle man’ and deal with all of the invoicing, contracts, etc between the two parties. Most of our influencers are micro-influencers who don’t have management etc, which gives us many more options for our database.
We need access to large amounts of public social media data to share with our customers. We scour the web for relevant influencers by the hashtags they use, the field they’re in, and details about their follower base, in order to find the right matches for our customers. Based on the public online data that we collect, we can establish if an influencer is relevant for a brand or not.
We started working with Bright Data two or three years ago and we use both Bright Data Data Center IPs and Residential IPs. We needed access to large amounts of public social media data to share with our customers, so I was looking for a data collection platform that was reliable and affordable. I liked the fact that Bright Data offered so many products and options. We actually started using Data Center IPs, and as the websites became more sophisticated, we switched to Residential IPs.
I really like that we have a dedicated account manager. We’re given excellent service, and if we ever have issues or questions, they are solved very quickly. The interface is very straightforward and easy to use, and there’s not much downtime. Also, it’s nice that we were able to upgrade our plan the more we used the platform, and get better prices.
I’m sure we will continue using Bright Data – in order to grow we will need to. We plan to double our influencer database, and to get the relevant public online data that we need in order to do so, we need Bright Data’s platform.