Alessio Cantoro

CMO bei Immobiliare.it

Immobiliare.it is Italy’s largest property portal with more than 1.2 million listings and more than 60 million monthly visitors to our website and mobile app. Our customers are mainly based in Italy, but we also have some customers from overseas who are looking to either buy or rent in Italy. The portal was launched in 2007 with the goal of offering the best platform to publish and search for property listings. Currently, more than 20,000 real estate agents and developers use our services. We publish thousands of new listings every day, and we guarantee high visibility and contacts of interested people for our clients (mostly real estate agents). Our business is both B2C and B2B: B2C because we are mainly focused on providing a better experience for customers (people looking for apartments to rent or buy), and B2B because our revenue obviously comes from our clients. We are a large company with more than 350 employees.

We need online data for market research – we are a web company, and our marketing strategy is based on an analytical approach. The more online data we have, the more precise we can be with our analytics. We have a number of different data sources of which the biggest one is our internal database and what happens on our website. But of course, we also need to have a clear view of the world outside of our market – industry and current trends, etc. This is why we need Bright Data – we analyze and aggregate this public online data so we can better understand how the ‘outside world’ is performing and then we measure consumer sentiments in real-time.

Our experience with Bright Data has been fantastic. We have been working with Bright Data for almost a year now.  We started working with Bright Data in parallel with other providers in order to find at any time the most precise and fastest solution to getting data for our market research. Bright Data is fantastic in terms of the quality of online data we’re able to collect, as well as the speed of collecting it. Without the public online data we’re able to collect with Bright Data, we wouldn’t be able to strategize as effectively as we do today. We need this information to build comprehensive marketing, product, and general company strategies. We cannot take the risk of analyzing incorrect or insufficient online data with so much at stake. We will definitely continue to use Bright Data in the future.

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The ability to work at scale has basically changed how we do things, and it has made dealing with larger clients a task that would have been impossible before.

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